Course Outline
Benefits
In today’s business climate, accountants frequently are involved in some of the more “direct” aspects of their clients’ business. They may even require to look at their own offerings.
This course is designed to provide an introduction to some startling revelations about what people want from their service providers, what they will pay for and why. Looking at research carried out by the DTI, and applying this to the service industry, raises some interesting strategies about how we might approach our clients.
Content
The course looks at:
 | Service Definitions (a new way to look at our products) |
| Differentiation |
| Critical Competencies |
| Six Dimensions of Customer Value |
| Shift through time |
| Appropriate sales strategies |
| Achieving competitive advantage |
| Why the big 5 have changed their approach |
Who should attend:
Anyone who has direct involvement in setting strategy for their organisation will benefit from this course. This will provide a refreshing and interesting outlook on how to set future strategy for your organisation.
Level of Knowledge Assumed:
No previous knowledge of strategy, marketing or sales is assumed, although a basic understanding of the challenges associated with setting strategy in a professional services organisation would be an advantage.
Duration of Course:
˝ Day
Course Presenter:
Eric W Smith
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