Persuasive Presentation Skills

Persuasive Presentation Skills

Course Outline

Benefits

This course will review the skills necessary to ensure that their presentations are persuasive and sell the concepts, services and products involved. Participants will understand how to analyse the audience and to present information in the most effective way.

Participants will look at how they might out-manoeuvre competitors in tender presentations and learn how to make their presentations sell. The course is designed to provide participants with useful tools and techniques to improve their selling efficiency as well as a basic understanding of how people might buy.

Content

The course looks at:

	What do we want to achieve with the presentation
	What does the audience wish to achieve from the presentation
	What do they say they want to hear and do you think that is the case
	How can we present what they do want to hear or understand
	How can we get what we want
	How can we show them that we can help them get that

Who should attend:

Anyone that has direct or impending involvement in Sales. People with responsibility for Business Development. Anyone involved in making presentations for tenders or competitive advantage.

Note: Participants will be encouraged to share scenarios with the group, and should be prepared so to do.

Level of Knowledge Assumed:

Participants are expected to be actively engaged in selling, but are likely to have had no formal training in sales or presentation.

Duration of Course:

½ Day

Course Presenter:

Eric W Smith

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